February 10, 2008 @ 2:27 PM
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JAS DHINGRA the artist formerly known as LL COOL SINGH
Jas Dhingra, better known as LL COOL SINGH, is back in the studio after an intended break from music production. Having first made his mark on the UK Bhangra scene in the 90’s, Jas Dhingra, a.k.a. LL Cool Singh quickly established himself as a talented disc jockey and music producer who was able to create hypnotic mixes without losing the essence of true Bhangra music. Worldwide recognition did not come overnight…with over 12 years experience and performances in some of the most prestigious venues in four continents of the world, Jas has spent years fine tuning his melodic formula!
Launching his next album under his birth name, Jas Dhingra is proud to bring you his latest masterpiece album Mixaholic on 4Play Recordings. After taking a break from music production to concentrate on international performances and recognition, one may have doubted that he would have returned to supplement his past sell-out albums with a new one. But deep down, Jas knew that he would return with a wealth of experience and new ideas to take Bhangra to the next level.
The new album has been created with sounds that have been picked up and experimented on the dance floor throughout Jas Dhingra’s musical career. Each tune has been inspired by a different genre of music, retaining the essence of traditional Bhangra through the vocals, instruments or scripts. Vocal talent includes the highly rated singer Mukki G, (other singers) and vocalist Sonia Panesar who has recently risen to fame featuring on the Swami album. Alongside the vocalists we have the Mixaholics themselves, dhol players and MCs who have aided Jas Dhingra along his career. A strong line up of talent is ready to hit you in this promo pack. 4Play Recordings is also teaming up with x1x Film and Design, to bring you Jas Dhingra’s music video, so keep a look out on all major Asian TV channels over the next few weeks.